Creative direction for a new campaign that launched this year for Juvéderm that included TV, print and social.
The objective was to bring new life into the brand through fresh, vibrant and engaging creative.
Photographer: Leeor Wild
Director: Melanie Bridge
Global campaign for Clinique showcasing 5 female adventurers and their amazing journeys.
Global social campaign for Clinique’s new Do-Over Peel. The insight was that for every setback there’s always a chance for a comeback: your career, your love life…and even your skin.
To relaunch Neutrogena’s Hydro Boost gel cream, we showed Kerry Washington in a much more authentic and real way and showed the things she never wants to run dry of…killer attitude, good moves and hydration.
The integrated campaign included TV, digital and social.
Director: Cass Bird
For the biggest Neutrogena product launch of 2020, Bright Boost, we created a fun integrated campaign. We started off with a great insight that when you’re in your 20’s, you commit all kinds of skins sins…from not enough sleep, to too many after-parties, to not drinking water.
The campaign has been really successful and made Bright Boost a best seller.
Director: Maya Margolina
To launch the new Neutrogena Makeup Remover singles, we created a fun campaign that showed unexpected situations where you would need this product. The insight was you never know how life unfolds, whether it’s getting caught in a rainstorm or crying during a movie.
With this insight, we created assets based on contextual, environments, weather-triggers and more to demonstrate how MUR Singles could ‘save the day’ in any of life’s unpredictable moments. This campaign was brought to life across, digital video, social and TV. The TV spot premiered during the 2019 Super Bowl pregame show.
When the campaign launched MUR Singles sales jumped 35%, making it a smashing success and an instant classic.
Director: Barbara Anastacio
To relaunch Rapid Wrinkle Repair, Neutrogena’s retinol gel cream, we created a campaign that showed our celebrities (Nicole Kidman and Jen Garner) in a fresh and authentic way. We started off with a great insight that reflected our target’s busy life, a lot can happen in one week. It was also tied to our claim of less wrinkles in 1 week.
We brought this insight to life in an integrated campaign which included TV, Facebook, Youtube and print ads. It was shown at the Golden Globes and the Super Bowl pregame show.
The Rapid Wrinkle Repair sales had been in decline (-18%) before the launch of the campaign. Once it launched, there was an immediate uptick when the new campaign went live with a total sales lift of +31% YTD.
Director/Photographer: Cass Bird
For the launch of Neutrogena’s new Hydro Boost sunscreen, which combined strong protection with the hydration and nice feel of hydro boost, we came up with the insight: meet the most un-sunscreeny sunscreen ever! With that insight we created a social-first campaign that showcases how different Hydro Boost Sunscreen is from the other sunscreens through fun executions.
Facebook video, Instagram Stories, print ad, OOH billboard.
Director/Photographer: Anne Menke
Success might seem easy, but it’s usually the result of very hard work. From Neutrogena’s spokespeople (actresses like Nicole Kidman and Kerry Washington who have worked hard to succeed in their career) to the brand itself (Neutrogena’s scientists go through years of hard work to come up with formulas for the products) to the consumer…we showed hard work pays off.
In an integrated campaign, we showcased the hard work that goes behind the success of our celebrities and Neutrogena’s products and innovations.
Digital campaign for Neutrogena's Hydro Boost in LatAm.
A campaign for both social and TV showing the ways babies are sometimes not sensitive but their skin in. We shot this with real parents and their babies. This was a very successful campaign that resonated well with consumers.
Many anti-wrinkle brands use dubious, mysterious ingredients in order to appear powerful/effective. Rapid Wrinkle Repair uses a proven ingredient: Retinol. For the 2017 Oscars, we created a global campaign that skewered the competition and introduced Nicole Kidman as a Global Ambassador for Neutrogena.
Campaign in Latin America for the new Pantene Anti-Aging hair care line featuring Gisele Bündchen.
Digital campaign Lancôme's Definicils celebrating it being the #1 prestige mascara for over 15 years.
Digital campaign for Neutrogena's acne line.
Print campaign for Adidas Ultra Boost Collective: their sportswear collection collaboration with Kris Van Assche, Stella McCartney, Kolor, Dirk Schönberger and James Carnes.
