Success might seem easy, but it’s usually the result of very hard work. From Neutrogena’s spokespeople (actresses like Nicole Kidman and Kerry Washington who have worked hard to succeed in their career) to the brand itself (Neutrogena’s scientists go through years of hard work to come up with formulas for the products) to the consumer…we showed hard work pays off.
In an integrated campaign, we showcased the hard work that goes behind the success of our celebrities and Neutrogena’s products and innovations.