To launch the new Neutrogena Makeup Remover singles, we created a fun campaign that showed unexpected situations where you would need this product. The insight was you never know how life unfolds, whether it’s getting caught in a rainstorm or crying during a movie.
With this insight, we created assets based on contextual, environments, weather-triggers and more to demonstrate how MUR Singles could ‘save the day’ in any of life’s unpredictable moments. This campaign was brought to life across, digital video, social and TV. The TV spot premiered during the 2019 Super Bowl pregame show.
When the campaign launched MUR Singles sales jumped 35%, making it a smashing success and an instant classic.
Director: Barbara Anastacio